GEO Scores by Industry — 2026 Benchmark Report
Average GEO visibility scores across 8 industries, based on Plexrio scan data from 340+ companies. Updated monthly.
Fintech
51/100
Highest performing — regulatory content creates citable authority
B2B SaaS
44/100
Above average — strong content marketing culture
Marketing Agencies
44/100
Above average — agencies are early GEO adopters
full data
6 data points — May 2026
Segment
Value
Context
Trend
Fintech
51/100
Highest performing — regulatory content creates citable authority
B2B SaaS
44/100
Above average — strong content marketing culture
Marketing Agencies
44/100
Above average — agencies are early GEO adopters
B2B (non-SaaS)
41/100
Average — improving as AI search awareness grows
SaaS (SMB)
38/100
Below average — crowded categories with low content differentiation
DTC E-commerce
29/100
Lowest — product content rarely optimized for AI citation
visual breakdown
Fintech
B2B SaaS
Marketing Agencies
B2B (non-SaaS)
SaaS (SMB)
DTC E-commerce
what the data means
4 key insights.
Fintech leads because compliance creates citable content
Fintech companies are required to publish clear, factual, source-cited content about their products by regulatory bodies. This is exactly the type of content AI models prefer to cite. The compliance burden inadvertently creates GEO authority.
E-commerce has the most room to improve
E-commerce product pages are typically optimized for Google Shopping and conversion — not for AI citation. Adding structured data, verifiable claims, and category authority content can dramatically improve GEO scores. Early movers in e-commerce GEO will own their categories in AI search.
Year-over-year improvement is accelerating
All industries improved their average GEO scores year-over-year as awareness of AI search visibility grew. The gap between early adopters and laggards is widening — companies that invested in GEO in 2025 are now 20-30 points ahead of competitors who are starting in 2026.
Score above 60 = category authority
Companies with GEO scores above 60 are being cited in 50%+ of relevant AI search queries in their category. This is the threshold at which AI search becomes a meaningful traffic and lead generation channel. Currently fewer than 15% of companies across all industries have reached this threshold.
methodology
How this data was collected.
Plexrio runs 500 prompts per brand per week across ChatGPT (GPT-4o), Claude (Sonnet), Gemini (1.5 Pro), and Perplexity. Prompts are categorized as brand queries, category discovery, comparison, and problem-solution. GEO score is computed from mention rate (60% weight), sentiment (-1 to +1, 20% weight), and share of voice vs competitors (20% weight). Industry benchmarks are aggregated from anonymized scan data across 340+ companies on the Plexrio platform.
data source
Plexrio Platform Data
340+ companies · anonymized · aggregated
last updated
May 2026
updated monthly
Want your company in this benchmark?
Join 340+ companies on Plexrio →How does your company
compare?
Check your GEO score in 15 seconds. Get your budget allocation in 20. Free.