* 805% AI referral traffic growth YoY

GEO Intelligence
by industry.

AI search is replacing Google for discovery. See how your industry performs — and what the leaders are doing differently.

what is GEO?

Generative Engine Optimization. The new SEO.

When someone asks ChatGPT, Claude, or Gemini for a product recommendation, vendor comparison, or category overview — your brand either appears or it does not. GEO is the practice of ensuring you appear, appear accurately, and appear favorably.

Google overlap with AI-cited sources has collapsed from 70% to under 20% in two years. Your SEO rank does not predict your GEO visibility. They are different signals, different algorithms, different optimization strategies.

Google overlap with AI sources

Down from 70% in 2024

20%

AI referral traffic growth

Year over year

805%

Avg GEO score (all industries)

Massive room to improve

39/100

Companies tracking AI search

Huge first-mover opportunity

8%

5 industry guides

methodology

How we calculate GEO scores.

60%

Mention rate

How often your brand is cited across 500+ weekly prompts on ChatGPT, Claude, Gemini, and Perplexity.

20%

Sentiment score

Whether citations are positive, neutral, or negative. Scored -1 to +1 and normalized.

20%

Share of voice

Your citation rate vs your top 5 competitors in the same category queries.

What is your GEO score?

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