73%
of B2B buyers consult AI assistants during vendor research
Forrester B2B Buying Study 2026
41/100
average GEO score for B2B companies
Plexrio Benchmark 2026
27
average touchpoints before a B2B purchase decision
LinkedIn B2B Institute 2025
+28%
lower LinkedIn CPL with AI-informed budget allocation
Plexrio Customer Data
overview
The B2B buyer journey has a new first step. Before RFPs, before procurement processes, before your sales team gets involved — the buying committee is asking AI assistants for vendor recommendations. "What are the best enterprise CRM solutions?" "Compare Salesforce vs HubSpot for a 500-person company." "Which marketing automation platform is best for B2B SaaS?" These are high-intent queries that happen before you know a buyer exists. The brands that appear in AI answers at this stage have a significant advantage throughout the entire sales cycle.
the solution
Track how AI engines respond to B2B vendor research queries in your category and optimize to appear as the authoritative recommendation.
the problem
73% of B2B buyers consult AI assistants during vendor research — and most B2B brands are invisible in those AI conversations.
the problem
Why B2B brands are losing at AI vendor research
B2B companies have invested in thought leadership, white papers, and case studies — but most of this content is not optimized for AI citation. AI models cite content that is authoritative, verifiable, and directly answers specific queries. Long-form white papers behind lead-gen gates are not citable. Broad thought leadership pieces about industry trends are not citable. The content B2B companies need to win AI search looks different from what most are currently producing.
the solution
Building B2B AI search authority
B2B companies that win in AI search have built authority across the specific queries their buyers ask. Not broad thought leadership — specific, verifiable answers to the questions that precede vendor evaluation. The GEO Score Checker identifies which queries in your category you should be winning and what content you need to create to win them.
Check your B2B brand's AI vendor research visibility
See how AI engines respond when your buyers ask about vendors in your category.
check my GEO score →GEO Score Checker
Check your AI search visibility in 15 seconds
See how ChatGPT, Claude, Gemini, and Perplexity describe your brand. Get a score 0-100, identify what is hurting your visibility, and get a prioritized fix plan.
faq
Common questions from b2b companies.
How do AI models decide which B2B vendors to recommend?
AI models synthesize from multiple source types: review platforms (G2, Capterra, TrustRadius), industry publications (TechCrunch, Forbes, industry-specific media), analyst reports (Gartner, Forrester), and official company content. Companies with strong presence across all four source types tend to have the highest GEO scores in B2B categories.
Should B2B companies prioritize GEO over SEO?
Not instead of — in addition to. SEO and GEO require different content strategies but both remain important. SEO captures buyers who go directly to Google. GEO captures buyers who start with AI. The fastest-growing segment of B2B buyers is starting with AI, so GEO is increasingly important at the top of the funnel.
How does company size affect B2B GEO strategy?
Enterprise companies benefit most from improving G2/Forrester/Gartner presence — AI models heavily weight these sources for enterprise vendor queries. Mid-market companies benefit from niche authority content and review platform optimization. SMB-focused products benefit from comparison content and "best for small teams" type authority pieces.
What is the relationship between GEO score and B2B pipeline generation?
Companies with GEO scores above 60 report that 8-15% of their inbound pipeline is attributable to AI search referrals. At GEO scores below 30, this number is typically under 2%. Given that AI-referred leads convert 34% better than organic search leads, improving GEO score has a measurable pipeline impact.
Can the GEO Score Checker simulate queries from specific buyer personas?
The free GEO Score Checker runs a broad set of queries across your category. The full Plexrio platform allows you to configure custom prompt sets targeting specific buyer personas, use cases, and competitive scenarios. This is particularly valuable for B2B companies with multiple ICPs.
GEO Score Checker for other industries
SaaS Companies
B2B buyers ask ChatGPT for software recommendations before they open Google — and most SaaS brands are invisible.
→ check their GEO score →Marketing Agencies
Clients are asking why competitors appear in ChatGPT answers and they do not — and most agencies have no answer.
→ check their GEO score →Fintech Companies
Financial queries are increasingly answered by AI — "best savings account 2026" "should I use Wise or Revolut" — and fintech brands with wrong AI citations face regulatory risk.
→ check their GEO score →Check your B2B brand's AI vendor research visibility
See how AI engines respond when your buyers ask about vendors in your category.
Free tool — no account needed · Full Plexrio trial — 14 days, no card