GrowthCo manages marketing for 12 mid-market B2B companies. In early 2026, their tool stack looked like this: Semrush for SEO and GEO monitoring ($449/month), Jasper for copy generation ($125/month), Prescient AI for budget optimization ($799/month), and a custom-built attribution dashboard maintained by a contractor ($800/month in retainer fees).
Total: $2,173/month in software, plus 15-20 hours per week of analyst time connecting data between systems that didn't talk to each other.
The integration tax
The real cost wasn't the software. It was the analyst hours. Every week, someone had to export data from Prescient, import it into a spreadsheet, cross-reference it with Jasper performance data, and manually update the attribution dashboard. The process took 4-6 hours per client per month.
For 12 clients, that's 48-72 hours per month — roughly one full-time analyst — spent on data plumbing, not strategic work.
What changed
After switching to Plexrio, GrowthCo cut their tool spend from $2,173/month to $299/month on the Agency plan. The analyst hours dropped from 48-72 per month to under 10 — mostly spent reviewing AI recommendations and approving campaigns before launch.
More importantly, the GEO Intelligence module surfaced something none of their previous tools were tracking: three of their clients had near-zero AI search visibility in their categories, while competitors were being cited in ChatGPT and Perplexity answers regularly.
The outcome
Six months in, GrowthCo has run GEO optimization campaigns for all 12 clients. Average GEO score across the portfolio went from 31 to 67. Two clients attributed net-new leads specifically to AI search referral traffic — a channel that didn't exist in their attribution model before.